This case study shows how I helped an e-commerce store generate £22.8K in revenue while keeping the ad spend to only £1,070. By optimizing the campaign structure, improving the funnel, and removing wasted spend, the store earned strong results with a very low budget.
Below is the campaign performance screenshot:
The client was spending too much on ads but not getting stable results. The goal of this campaign was simple:
The target was to generate the same revenue with less cost and that’s exactly what happened.
To reduce the Google Ads cost and still hit high revenue, I optimized the whole setup:
I paused:
This alone saved a big portion of the budget.
I kept only the terms that showed:
This increased conversion efficiency.
Better product titles and clean feed data helped Google understand the products better and show them to the right shoppers.
I used:
This boosted ROAS and reduced cost.
In less than 3 weeks, the campaign produced:
This proves that Google Ads doesn’t require high budget it requires the right strategy.
By optimizing Google Ads the right way, an e-commerce store can scale faster, spend less, and still get high revenue.
This campaign shows what is possible with:
✔ Data-driven optimization
✔ Audience targeting
✔ Quality traffic
✔ Smart bidding
✔ Clean product feed
